Signs consisting of signifier ( the sound of the word cat/the printed word cat) and signified ( the cat as a certain species of animal example: Siamese )
Photo of the chair ( the form ) - signifier.
Definition of the chair ( concept ) - signified
Reference for the sign - the actual chair.
Joseph Kaswth:
One of his most famous works is One and Three Chairs, a visual expression of Plato's concept of The Forms. The piece features a physical chair, a photograph of that chair, and the text of a dictionary definition of the word "chair". The photograph is a representation of the actual chair situated on the floor, in the foreground of the work.
Interesting artist to look at:
John A Walker - London Underground
Barthes - Photography and Fashion
Judith Williams - Advertising
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