Post Modernism within the Fashion Industry.

Post Modernism within the Fashion Industry.

Post Modernism has developed within the fashion industry over a large period of time. And within this time have been created an array of fashion designers such as Alexander Mqueen, Vivienne Westwood and Comme des Garçons. The main concept of Post Modernism was mixing different media to create an improved outcome. There are many forms of post modernism fashion displayed worldwide that we view on a daily bases. This can range in large artist pieces to viewing a clear dress highlighted by the lingerie, this would be viewed differently 40 years ago and associated with sexual references.

Fashion changed greatly during post modernism, they could dip into all aspects art related, and create something mixed media, such as more artistic or productive pieces. I think this has benefited fashion as it widens your range of audience, product and knowledge, it allows you too adapt and broaden the fashion industry. Post modernism is needed in order to keep the audience interested in todays life clothing that appears obscure, bizarre and highly pigmented are considered norm. Todays life has effected the industry as we become more influenced by the media we keep expecting developing ideas within the industry, as everything else evolves we expect all aspects of life to evolve as well. We are born into consuming so we’re always expecting something new and improved to be released, as the world and humanity grows there will always be a need for improved items, we are driven by evolution of product. Fashion houses are always finding new inspirations and techniques to develop their collection to enable people to want it, mixed media is a selling tool, you have the choice of basic or flamboyant the more techniques they find the more surreal the garments appear. A piece considered interesting in 19^th century was associated with money or wealth in todays society there is a wide range of garments suitable for all budgets, it is more widely available.

The most relevant part of post modernism was the reference towards other artists such as graphic designers or photographers incorporated within a dress, I think this effected the boundaries we can push within our industry’s and gives us a another world to incorporate within our speciality. I think the use of other medias benefits our work and allows us to learn different techniques and better our pieces.