I think we all remember when Burberry was associated with chavs, their popular pattern was turned into a cheap rip of trend, that our everyday chavs would wear from head to toe. And that is how we associated Burberry to and avoided the pattern to avoid branding. Burberry has got rid of that design now as they dont want to be related to it anymore.
I found out this lesson that a criminal wore a lacoste brand to court and the brand perused to sue as they didnt want to be branded as criminal wear. I find this as abit over rated, when I am watching the news or so forth I'm not looking at what brand the criminals are wearing but the news they have produced. But this shows how much power a brand has and whom be wearing it.
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